Door Lock Handle

一、Doors and windows enterprises will be able to occupy a place by building solid ground for 

development.

No matter which industry, if you want to survive in a downturn, you must first be eliminated by the 

market, seriously consider the advantages of the company, and constantly seek reforms. Under the 

new normal state, the overall atmosphere of the door and window industry is a bit impetuous, so it 

is necessary to ensure that stability is the best way to survive. This shows that door and window 

enterprises must be intensive and pragmatic to be innovative.

It is very important for the door and window enterprises to stabilize and win, accelerate the pace of 

enterprise development, and balance the relationship between the two points. For enterprises, the 

relationship between the internal chain of management mechanism and production cost control 

should be straightened out. Under the condition of constant personnel, the per capita output value 

is higher, the management mode is saved a little, the procurement cost is cheaper, and the internal 

system of the enterprise should be integrated. Rather than being subject to change everywhere; 

externally speaking, it is the value chain of products. If a company wants to develop steadily, it 

must lay a solid foundation for its basic skills. Customers who look at the product may shop 

around, ask for the price, and see the product. But you have to do more than the customer, say 

more in detail, not what he asks you to answer.

Industry turmoil, homogenization, price wars, in addition to down-to-earth products, another way 

out is your market layout, customer selection, and a combination of internal and external systems. 

Enterprises need to integrate their own resources with dealer resources, seek profit growth points 

in the channel reform, and help dealers to carry out new positioning under the new normal, in 

order to better develop. As a company, we must do a good job in online and offline product 

planning and brand planning, accelerate brand building, and actively cooperate with dealers to do 

more value-added services. In the process of channel transformation, dealers' stores must become 

product experience and service centers in addition to product sales.

Knowing oneself and knowing oneself can only be a battle, and only by knowing oneself and 

knowing oneself can you achieve good results. So, how can we know ourselves? First of all, it is 

important to know "the other", fully understand the needs of customers, and get comprehensive 

information as much as possible. When customers choose products, they will comprehensively 

measure and choose from their own conditions, development strategy, product positioning, 

product cost performance and supplier support level. The procurement process is also 

complicated. As a company, in the sales process, we must have a comprehensive grasp of the 

above aspects in order to be able to cope with it.

At present, a series of problems in the door and window market, including the relationship 

between dealers and door and window enterprises, etc., eventually return to a fundamental, 

positioning problem. Positioning for itself, positioning for development, positioning for success, 

etc. Once a company is willing to spend money to spend time on a product brand, it is necessary to 

do its own positioning and planning. This is an entire system engineering, and the growth of the 

company is not something that can be achieved overnight. It takes time to design, develop, 

produce, service, etc., and a series of packages must keep up. Today's corporate brand is not a 

waste of money, it requires rational thinking and planning.

Door and window enterprises want to survive, they must find their own positioning, understand the 

real needs of consumers, from the brand from the quality of the product, step by step to allow 

customers to recognize, thus truly occupy a place in the market.